Expense Account, Mint
Buying a financial product in India is a bit like an arranged marriage: you don’t know what you are getting into. And once in, divorce is a costly affair.
![](http://www.livemint.com/r/LiveMint/Period1/2009/03/11/Photos/dd840060-fbd8-450d-8da4-6aad1a36694e.jpg)
The matrimonial ads describe the prospective brides and grooms in detail: gori(fair), very beautiful; tall, large income, own house. And of course, a religious and pious mother. These seek to describe in 30 words attributes that aim to snare a partner for life.