Rolf Dobelli is the author of the best-seller The Art of Thinking Clearly. The book http://www.dobelli.com/ is a guide to how not to fall prey to making mistakes we are wired to make. Dobelli’s book is the result of a personal quest to better manage his money.
As he read more, he hit upon a much larger field of academic work that pinned down the mistakes we make due to the way the brain has been wired through evolution. The hunter-gatherer instinct still lurks in a very different world, he says.
Carl Richards runs www.behaviorgap.com and is in the business of simplifying complicated financial ideas. Author of two books around the theme of getting people to stop doing dumb things with their money, he is a columnist, corporate trainer and speaker. Known as the Sketch Guy, Richards does a regular column for The New York Times.